Evaluation Question 4 'How did you use new media technologies in the construction and research, planning and evaluation stages?'

Evaluation Question 4 'How did you use new media technologies in the construction and research, planning and evaluation stages?'

Evaluation question 3 - What have you learned from your audience feedback?

Here is our third evaluation question which is:

'What have you learned from your audience feedback'

Here is some evidence of our audience feedback, we got a focus group and used a private screening for them to watch our video and then write down what they did/didn't enjoy about the video

What have you learned from your audience feedback?

In my private screening/audience focus group of our music video all of the feedback was very positive; there were comments such as ‘good camera shots’, ‘message is given clearly’ and ‘nice flow and rhythm’ which can all be seen above.  The majority of the comments made at the private screening were that they liked the editing and the pace of the video, this is particularly pleasing to see as we amended the editing various times throughout the post production stage. For example, we started off with the music being completely out of sync with the footage and thought that that was average, we started to improve our skills and editing by synching the montage footage with the beats of the song as that fitted well and made our video look neater and cleaner. We showed our class this and got interim feedback from them saying that the editing was still sloppy in places, we took this criticism on board and therefore changed the whole video pace and rhythm so that it fitted beautifully with the video footage and shots. This made our video look a lot better as the editing was sharp, neat and added to the narrative, the amendments we made clearly made a difference as the audience feedback clearly shows that the comments made about our editing were very good and positive.

We also created a survey on survey monkey about our promotional package as a whole so we could get audience feedback on our digi pack and advert as well as our music video, the results are presented above via slideshare. The results for our audience feedback were slightly mixed but the majority were positive comments; for example, when asked if they liked our promotional package 66% agreed and 22% strongly agreed. A further 77% said that they thought it fit our genre and 44% said they would purchase the promotional package in store due to reasons such as ‘very appealing to my age range’ and ‘looks good and interests me’. The majority (55%) of people who answered the survey were aged 18-24 which is good as our target audience was also around this age bracket as we thought that the narrative and themes of our indie promotional package would be best fitting and more relevant to younger people. Despite all of the positive feedback we also had some neutral feedback and some criticism from the survey; for example, 11% were neutral as to whether they liked our promotional package and 11% also said they would not purchase our promotional package in store because it wasn’t their favourite genre. Furthermore, the fact that 22% said that only sometimes did it feel that the package actually fit the indie genre; this means we could improve it by adding more familiar codes and conventions of the indie genre and also making the genre more clear via. More vivid themes and attitudes. 

here is the survey we created with the results 

Audience feedback survey !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! from flubdub135

Survey results from flubdub135

Here is our audience feedback;

Audience feedback responses from flubdub135

Evaluation question 2 'How effective is the combination of your main product and ancillary texts?'

Here is our second evaluation question, we answered ours in the form of a powtoon.

Evaluation question 1 'in what ways for does your media product use, develop or challenge forms and conventions of real media products?'

We created our answer to this question in video form, here is the video:

Audience Feedback on our promotional package

Here is some evidence of our audience feedback, we got a focus group and used a private screening for them to watch our video and then write down what they did/didnt enjoy about the video

Audience feedback responses from flubdub135

Our final advert

Advert drafts

Advert drafts from flubdub135
our final advert;

Advert drafts commentary:

Draft 1:

For the first poster we decided to use the image from our digipack inlay as we gained positive feedback from this and also provide continuity to our advertisement campaign. We placed the album cover on the tracks of the image as it links to our album title 'on the move'. This did not work though as it looks out of place. The text colour also did not compliment the image at all therefore we decided to try a new image.

Draft 2:

This image is a still from our music video that we found particularly effective. The lighting however lets the quality of the image down and when the album and Rough Trade logo are placed on it it makes the image hard to make out, so once again we decided against it.

Draft 3:

We felt as though our third draft is effective due to the setting being outside and 'rough', conforming to the working class nature of indie artists. It also links to the montage section of our video as their is a shot of the same setting in the same camera angle. The album cover and text compliment the image well, which was our main concern after the first two drafts.

Final draft:

Upon reflection, and looking at other products of the same nature, we found that our third draft does not look professional enough and therefore we went back to our original ideas of including the shoe, as this will help us create a link across all the products and also give our products one definitive symbol which would help to conform to the ideals of indie artists also. One mistake we made with the third draft was not including reviews or company logos, which we acknowledged and included in our final draft. Overall we are extremely pleased with the outcome due to the professional look and effective wording used, along with the clear link to the other products.

Our final digipack

Front cover

inlay

back cover

final digi pack on template

Contravene Music Video

Here is our final product of the music video:

Digi Pack Drafts

Digi packs final from flubdub135

Digipack drafts commentary:

Draft 1:

To gain an idea of how we would like our digipack to look, we used professional images that we do not own so we knew what to shoot when it came to taking the actual photos. However this was only for the front cover and inlay. For the back cover, we used an original image however we felt as though we could not find a text colour that complimented it. 

Draft 2:

For the front cover of draft 2 we used the same image however we wanted to be original and unique (like our genre) therefore we placed the album name on the stripes of the shoe. This time the inlay is an original image we took whilst shooting our storyboard that we actually found more effective than the style we attempted in draft 1. This is because we wanted to stick with the theme of outdoors to link with the iconography of the genre, which we also presented through our music video so they link together. The back cover is similar to draft 1 however we thought the slightly different lighting may compliment the text better, however it did not. 

Final draft:

The front cover of our final draft is an original image that is in the style of the professional image we used in our other drafts. We shot this image in the train station setting that our other images (and video) were shot in to provide continuity to our digipack. We decided to keep the inlay the same as we gained positive feedback on it from the rest of the group. For the back cover we used an image that helps to present the band more, as not only were the other images not fulfilling our aims but also the band are not seen in the video so we thought that they needed to be seen somewhere as indie artists are known for their image just as much as their music. 

Our Blank Digi Pack Template

we decided to use a 4 panel template for our digi-pack as we thought it would look simple and effective as it would fit well into the indie genre, as from looking at other digi packs in research they all contained 4 panels and not 6. Also as we made the album 'deluxe' with 2 extra tracks, we decided to make the 2 inside panels (inlays) a long train track to represent this.

Shooting and casting schedule

Our shooting schedule and casting will make it easier for us to be organised and to know what were going to film and when.


Casting:
Group of boys - Ross Turner, Stuart Brookes, Joe Cowman
Group of girls - Ella Fahy. Lissie Smith, Megan Elcock
Thugs - Jake Wicketts, Brad Hendry, Lewis Hendry
Boys in pug - David Brown, Mark Bridgman, Aaron Leiper

Shooting schedule:
Wednesday 7th October = filming all the girl scenes
Thursday 8th October = filming all the boy scenes
Friday 9th October = filming pub scene and all scenes where boys and girls are together

Props:
Cigarettes, alcohol & lighters = Ella
Glasses, trainers & phones = Lauren

Shot Lists

Our Pitch

Here is a copy of our pitch that we will be presenting. The pitch shows our idea of our music video and explains other aspects such as where our ideas are from.

Location Scouting

To not only visualise but understand our video further, we went out to scout for locations/settings to be used in our piece.

Pub

The pub setting will be key to our video as it represents some of the main conventions of the youth stereotype we are identifying such as drinking, smoking, fights and 'playful banter' between friends. 

Small 'corner' shop

This setting creates anchorage for the viewer, helping the characters (who represent the band) feel more familiar, establishing a connection between the band and audience which conforms to the indie genre as this is often an ideal of their persona. It also helps to set up the stereotypcial youth stealing from small shops scenario to be used in our video. 

Streets

Streets also create anchorage, and also signify that the characters, the band, are very much on par with the general public as they come from the same background, a standard road. 

Train stations

Train stations offer the perfect set up for our characters to be seen in a well known public atmosphere, grounding them in reality and helping the video establish the codes and conventions of the indie genre further.

Chip shop

The chip shop is to be used in our video to show our characters together, not eating fancy and glamourous, but working class. This, like other locations, puts them on the same level as the audience and conforms to the stereotpye of youth eating 'rubbish'. 

Storyboard

Here is our storyboard, it contains pictures of what our video should look like and also a description of what is happening in the shot and the camera shot used.

Timeline

Here is our timeline of our song, we have displayed a short heading for each one with a description of what is happening at that time.

Here is 0:00 - 0:30

 Here is 0:31 - 0:50

 Here is 0:51 - 1:27

Here is 1:28 - 2:11

 Here is 2:12 - 2:43

Here is 2:44 - 3:20 (the end of the song)